Posts Tagged ‘ROI’

Marketing is a significant cost in most companies. It’s something that has to be done, but whether it’s paying off in terms of ROI is not always easy to determine.

Using a CRM system like Results Freak makes the marketing team’s life much easier. Not only do the powerful analytics increase marketing effectiveness, the wealth of hard data makes marketing business cases that much more persuasive.

Sound too good to be true? It’s not. Results Freak enables to you track your campaign success against KPIs. What’s more it also allows you to drill down into the data to generate insights for future campaigns. For example, a special offer resulted in lots of enquiries and a few sales – but how many of those people became regular customers? People enjoyed the event, but what happened with those customers over the next 12 months?

Whether you are marketing through events, online, or face to face, Results Freak has the smarts to enable you to identify, track and analyse the return you’re getting on your investment.

Today’s CRM systems are such good value that you’d be wise to get one as early as you can. Unfortunately in the real world, people don’t tend to seek a solution until their problem is getting too big to ignore. Here are some of the classic signs that you need a CRM system.

1. Your ability to develop and implement a really good business plan is being held back because you don’t have the data you need to do the job well.
2. You and your team are getting confused about who said what to which customer and who is responsible for doing what and when. You might even be having turf wars among the sales team and customer poaching.
3. Your customer data is unwieldy and increasingly inaccurate because you’re working off multiple databases.
4. Your sales and marketing spend is significant (in terms of time and money), but it feels really ad hoc. You know you need to be more targeted and ensure you’re getting a return on investment, but where do you start?

You are working really hard, but you know that opportunities are slipping by or being overlooked simply because you don’t have time to work on them.

If any of these scenarios sound familiar, be assured that the right CRM system will help you resolve these issues in your business.

You will wonder how you survived so long without one.