Posts Tagged ‘results freak’

Marketing is a significant cost in most companies. It’s something that has to be done, but whether it’s paying off in terms of ROI is not always easy to determine.

Using a CRM system like Results Freak makes the marketing team’s life much easier. Not only do the powerful analytics increase marketing effectiveness, the wealth of hard data makes marketing business cases that much more persuasive.

Sound too good to be true? It’s not. Results Freak enables to you track your campaign success against KPIs. What’s more it also allows you to drill down into the data to generate insights for future campaigns. For example, a special offer resulted in lots of enquiries and a few sales – but how many of those people became regular customers? People enjoyed the event, but what happened with those customers over the next 12 months?

Whether you are marketing through events, online, or face to face, Results Freak has the smarts to enable you to identify, track and analyse the return you’re getting on your investment.

It’s much easier to sell to an existing customer than to go out and land a new one.

Despite this being an unchallenged truth in the world of marketing, can you put your hand on your heart and say you’re doing all you can to ensure repeat business?

You’re not alone. Time pressure. Resource pressure. The sheer impossibility of keeping on top of every single opportunity means that, inevitably, none of us are doing everything we’d like to do.

But there’s no doubt you can do better. A CRM system like Results Freak makes keeping in regular contact with customers simple and efficient.

Did you know that Results Freak can track sales and marketing success, forecast sales and track business, coordinate customer communications, and generate quotes, letters and direct mail?

We all know what we should be doing. Now there’s really no excuse for not putting theory into practice.

Ever wished that your CRM system and Twitter could be completely integrated?  Wouldn’t it be great to track certain tweets and twitter relationships, and then compare that information with some of the other essential data you have in your business?  And how about identifying new people who are tweeting about you or your business?  Shouldn’t they be people you are having conversations with?

Well today we officially announce the launch of Twitter for Results Freak.  The Twitter module was developed in conjunction with Microsoft and is now live and available to all Results Freak clients.  We’re also working on some significant enhancements which will be very powerful for anyone who is serious about using Twitter for business.

So what does the existing Twitter module enable you to do?  For starters …

• Manage your Twitter contacts superbly – even if you have multiple accounts
• Schedule outbound Tweets days in advance
• Track all communications from, to and mentioning your username
• Pass Twitter contacts on to your sales person or sales team, effortlessly
• Track your twitter contacts, right through from “first contact” until they come back for repeat purchases
• Run marketing campaigns and measure the results closely
• Understand key metrics, including your ROI, from Twitter campaigns
• … and much more

We’re looking forward to your feedback …

Once if a small business wanted to run software they had to buy it, maintain it, troubleshoot it, and more. That was then.

Software-as-a-service means those burdens are a thing of the past. Today the big issue is simply a matter of deciding which service to buy in.

• No more spending money on hardware to run your software in house. Simply log on via the internet using your existing computer.
• No more needing to be in the office to use the system. You can log on and access your data from anywhere. All you need is internet access.
• No more technical hassle. IT experts are running your software and making sure you get all the upgrades. You also get a help service.
• No more dubious data security. Your data is backed up regularly and stored by a reputable company (one that provides much better systems and safer storage than your business will ever have)

In other words, with software-as-a-service products like Results Freak you get to enjoy all the advantages of sophisticated business software – but with none of the headaches.

No wonder it’s taking off.

You are probably reading this blog post because you’ve made an enquiry to us about Results Freak. One of the team will be making contact with you very soon to answer any questions you have.

In the meantime, if you’re the inquisitive type, you might want some further information. The good news is, there’s plenty available.

Firstly, on our main website you’ll find lots of detail about our product. This includes what it does, how it helps, pricing and terms. There is also specific information there which will be relevant to you if your focus is mainly sales, marketing, customer service or management. You choose.

On this blog, you’ll find a host of useful information, videos, posts and links. It’s really easy to search.

But to make things easier for you, here are some links to very useful videos on our YouTube channel. They are short (usually under three minutes) and very informative. Why not take a look at a couple and answer any burning questions you have?

Hear what our clients say about how quickly the benefits of CRM kick in, including:

• Saving time and money while improving sales
• Growing your business much faster
• Measuring your marketing ROI so that you can vastly improve it
• Finding business information, fast

Click the YouTube link on the right to http://www.youtube.com/user/ResultsFreakCRM

• See what Results Freak looks like
• Find out how data is organised
• Understand how to get data into CRM
• Eliminate frustrations caused by duplicate or bad data.
• Organise your contacts very logically indeed
• See how you can use CRM to keep track of key business data
• Take a peek at Results Freak’s intelligent search function – you’ll be able to find almost anything
• Find out how to improve your sales process
• Elminiate worries about who might have access to your data
• Look at how you can improve customer service and therefore satisfaction levels
• Take a peek at our very clever mapping function – you’ll never look back!

We know from experience that you’re likely to find what you need somewhere on this list – but we’ll be talking to you soon anyway.

All the best from the Freak team!

We thought we’d share our new Results Freak promotional video with you.  It’s hot off the press.

And there are pleny more on the way.

Well, after many months of planning and development, we’re ready for the “soft launch” of Results Freak.  Which is ironic really, given that there are already clients using it.

In fact, Results Freak is being accessed by users in:

• the UK
• Sweden
• Germany
• New Zealand

And that’s just for starters.  Very likely to have some users on a tropical atoll shortly.  More about this soon.

In any case, Results Freak is good to go.  And over the next few weeks, we’ll be making some additional enhancements and tweaks.

Watch this space!