Posts Tagged ‘business data’

People who are new to CRM may think it’s just about collecting customer information in the same place. IT’S NOT!

Well, it’s part of it. But what really excites people is how CRM enables them to do their jobs. It’s not a resource, it’s a tool – like email, or a mobile phone.

A CRM system like Results Freak is the system on which you run your sales and marketing.

Whether you are the sales person, sales manager, account manager, marketing director or managing director, a CRM system will give you greater insight into what’s happening with the customers in your business day to day.

It will automate run-of-the mill tasks and make sure all those small but important jobs get done.

And the data that accumulates over time is invaluable when it comes to reviewing performance and planning for the future. Simply brilliant for your business.

Today’s CRM systems are such good value that you’d be wise to get one as early as you can. Unfortunately in the real world, people don’t tend to seek a solution until their problem is getting too big to ignore. Here are some of the classic signs that you need a CRM system.

1. Your ability to develop and implement a really good business plan is being held back because you don’t have the data you need to do the job well.
2. You and your team are getting confused about who said what to which customer and who is responsible for doing what and when. You might even be having turf wars among the sales team and customer poaching.
3. Your customer data is unwieldy and increasingly inaccurate because you’re working off multiple databases.
4. Your sales and marketing spend is significant (in terms of time and money), but it feels really ad hoc. You know you need to be more targeted and ensure you’re getting a return on investment, but where do you start?

You are working really hard, but you know that opportunities are slipping by or being overlooked simply because you don’t have time to work on them.

If any of these scenarios sound familiar, be assured that the right CRM system will help you resolve these issues in your business.

You will wonder how you survived so long without one.