Archive for the ‘How to be a Results Freak’ Category

As well as providing you with much more clarity, using a CRM system also frees up valuable time because it makes you hugely more efficient.

What could that extra time mean for you in practical terms? Here are some suggestions:

1. You could implement a new, proactive marketing campaign targeting certain prospects in your database (the analytics in Results Freak will help you here).
2. You could upsell to your existing customers (again Results Freak will help you identify the most likely candidates and their needs)
3. You could use your time to focus “on” the business instead of “in” the business, developing new strategies or special projects for example.
4. You could bring in new staff or train up existing ones to take on some of your roles – confident that the CRM system makes it easy for staff to follow processes, and for you to maintain an overview of what’s happening.
5. Finally, of course, you could simply relax, safe in the knowledge that you’re managing your customer relationships well (in fact, your systems are probably in the best shape ever).

Now that sounds like a great idea!!

Marketing is a significant cost in most companies. It’s something that has to be done, but whether it’s paying off in terms of ROI is not always easy to determine.

Using a CRM system like Results Freak makes the marketing team’s life much easier. Not only do the powerful analytics increase marketing effectiveness, the wealth of hard data makes marketing business cases that much more persuasive.

Sound too good to be true? It’s not. Results Freak enables to you track your campaign success against KPIs. What’s more it also allows you to drill down into the data to generate insights for future campaigns. For example, a special offer resulted in lots of enquiries and a few sales – but how many of those people became regular customers? People enjoyed the event, but what happened with those customers over the next 12 months?

Whether you are marketing through events, online, or face to face, Results Freak has the smarts to enable you to identify, track and analyse the return you’re getting on your investment.

People who are new to CRM may think it’s just about collecting customer information in the same place. IT’S NOT!

Well, it’s part of it. But what really excites people is how CRM enables them to do their jobs. It’s not a resource, it’s a tool – like email, or a mobile phone.

A CRM system like Results Freak is the system on which you run your sales and marketing.

Whether you are the sales person, sales manager, account manager, marketing director or managing director, a CRM system will give you greater insight into what’s happening with the customers in your business day to day.

It will automate run-of-the mill tasks and make sure all those small but important jobs get done.

And the data that accumulates over time is invaluable when it comes to reviewing performance and planning for the future. Simply brilliant for your business.

Today’s CRM systems are such good value that you’d be wise to get one as early as you can. Unfortunately in the real world, people don’t tend to seek a solution until their problem is getting too big to ignore. Here are some of the classic signs that you need a CRM system.

1. Your ability to develop and implement a really good business plan is being held back because you don’t have the data you need to do the job well.
2. You and your team are getting confused about who said what to which customer and who is responsible for doing what and when. You might even be having turf wars among the sales team and customer poaching.
3. Your customer data is unwieldy and increasingly inaccurate because you’re working off multiple databases.
4. Your sales and marketing spend is significant (in terms of time and money), but it feels really ad hoc. You know you need to be more targeted and ensure you’re getting a return on investment, but where do you start?

You are working really hard, but you know that opportunities are slipping by or being overlooked simply because you don’t have time to work on them.

If any of these scenarios sound familiar, be assured that the right CRM system will help you resolve these issues in your business.

You will wonder how you survived so long without one.

It’s much easier to sell to an existing customer than to go out and land a new one.

Despite this being an unchallenged truth in the world of marketing, can you put your hand on your heart and say you’re doing all you can to ensure repeat business?

You’re not alone. Time pressure. Resource pressure. The sheer impossibility of keeping on top of every single opportunity means that, inevitably, none of us are doing everything we’d like to do.

But there’s no doubt you can do better. A CRM system like Results Freak makes keeping in regular contact with customers simple and efficient.

Did you know that Results Freak can track sales and marketing success, forecast sales and track business, coordinate customer communications, and generate quotes, letters and direct mail?

We all know what we should be doing. Now there’s really no excuse for not putting theory into practice.

Once if a small business wanted to run software they had to buy it, maintain it, troubleshoot it, and more. That was then.

Software-as-a-service means those burdens are a thing of the past. Today the big issue is simply a matter of deciding which service to buy in.

• No more spending money on hardware to run your software in house. Simply log on via the internet using your existing computer.
• No more needing to be in the office to use the system. You can log on and access your data from anywhere. All you need is internet access.
• No more technical hassle. IT experts are running your software and making sure you get all the upgrades. You also get a help service.
• No more dubious data security. Your data is backed up regularly and stored by a reputable company (one that provides much better systems and safer storage than your business will ever have)

In other words, with software-as-a-service products like Results Freak you get to enjoy all the advantages of sophisticated business software – but with none of the headaches.

No wonder it’s taking off.

Ever worked in a sales team where one person poached all the good clients? Or where two or three sales people would aggressively go after the same opportunity?

It’s not good for morale. And it’s not a good look with the customers.

How do you stop it happening? Strong systems and transparency are a big help. In many cases this means introducing a CRM system.

A CRM system gives the sales manager enormous clarity over what is happening in the sales process. It also makes the process of managing sales people more efficient.

For example you can allocate territories and set up sales teams within the software. Leads and tasks can be automatically distributed. You can create price lists and discounts to keep offers consistent. And the workflow processes enable you to define and implement consistent sales processes across the team.

Changing bad habits in your sales team needn’t be a big confrontation. It may be as simple as switching to a new system.

You are probably reading this blog post because you’ve made an enquiry to us about Results Freak. One of the team will be making contact with you very soon to answer any questions you have.

In the meantime, if you’re the inquisitive type, you might want some further information. The good news is, there’s plenty available.

Firstly, on our main website you’ll find lots of detail about our product. This includes what it does, how it helps, pricing and terms. There is also specific information there which will be relevant to you if your focus is mainly sales, marketing, customer service or management. You choose.

On this blog, you’ll find a host of useful information, videos, posts and links. It’s really easy to search.

But to make things easier for you, here are some links to very useful videos on our YouTube channel. They are short (usually under three minutes) and very informative. Why not take a look at a couple and answer any burning questions you have?

Hear what our clients say about how quickly the benefits of CRM kick in, including:

• Saving time and money while improving sales
• Growing your business much faster
• Measuring your marketing ROI so that you can vastly improve it
• Finding business information, fast

Click the YouTube link on the right to http://www.youtube.com/user/ResultsFreakCRM

• See what Results Freak looks like
• Find out how data is organised
• Understand how to get data into CRM
• Eliminate frustrations caused by duplicate or bad data.
• Organise your contacts very logically indeed
• See how you can use CRM to keep track of key business data
• Take a peek at Results Freak’s intelligent search function – you’ll be able to find almost anything
• Find out how to improve your sales process
• Elminiate worries about who might have access to your data
• Look at how you can improve customer service and therefore satisfaction levels
• Take a peek at our very clever mapping function – you’ll never look back!

We know from experience that you’re likely to find what you need somewhere on this list – but we’ll be talking to you soon anyway.

All the best from the Freak team!

In any business, conversations are happening all the time – sometimes simultaneously – with prospects, clients, contacts and suppliers. So as businesses grow and expand, it can become increasingly difficult to know who has spoken to whom, what has been said, and the timeline of conversations. This is where Results Freak can help in more ways than one.

Results Freak allows emails, calls and meeting notes to be tracked as they happen, and to remain on record, forever.  Anyone can access details of all the interactions your business has had with a contact.  If you were able to track conversations in this way, what impact could it have on your business?

With Results Freak you can be sure that you’re not interrupting an important conversation between a colleague and prospect. With the Outlook plugin, you can track emails and calls which will automatically be shared with the right colleagues.

To see exactly how this works, watch the video above.

Organising data shouldn’t be difficult. With Results Freak’s clever CRM, system you have the ability to group and organise your data in a way which is both easy to understand and fully customizable.

Results Freak allows you to sort Accounts (organisations), Contacts (people) and Leads (data which will soon become either an Account or Contact) easily. Leads can be converted to a contact or account in just one click, and you can save a number of contacts for a business under that one Account.

However, that’s just the tip of a very large iceberg which can help you transform your business.

Results Freak is a Microsoft based CRM systems that is both simple to use and vey customizable. Importing, sorting and updating data is simple and you can have a functional CRM system up and running in just days.

Learn more by watching the video above.